Typography is having a moment. After years of safe, system-font minimalism, there's a renewed appetite for type that takes up space, has a point of view, and isn't afraid to be noticed. Here's what's worth paying attention to.
Variable fonts have finally gone mainstream. The technology has been around for years, but browser support is now solid enough that there's no good reason not to use them. A single variable font file can replace a whole family of weights, making pages faster and giving you expressive control over things like weight and width that were previously impossible without multiple file loads. If you're still loading six separate font files, it's time to revisit.
The bigger shift is cultural. Editorial and brand design is embracing expressive serifs — high-contrast, almost calligraphic typefaces that feel handmade and considered. Paired with generous leading and restrained layouts, they signal a return to craft in an era of AI-generated everything. But here's the thing: legibility still wins. Trend or no trend, if your users can't read it, the rest doesn't matter. Choose expressive type for headlines, proven workhorses for body copy, and you'll never go far wrong.