Hi, I'm
Chloe
Off-Site SEO
On-Site SEO
UX & Website Optimisation
Creative Direction
Art direction for campaigns, shoots, and content that needs a vision.
Visual strategy · photography briefs · campaign concepts · motion storyboards
About Me
6 years designing digital products, brands, and experiences for startups, agencies, and independent clients.
I’m a results-driven SEO and social media marketing specialist, passionate about helping brands grow online. I have epxince in creating powerful strategies that boost visibility, increase engagement, and drive organic traffic. With expertise in content marketing, paid social campaigns, and SEO optimisation, I deliver measurable results that make a real impact. Creative, analytical, and always focused on growth, I thrive on delivering innovative solutions tailored to each brand’s needs.
Explore my site to find out more about my qualifications, experience, and skills. If you’d like to discuss potential opportunities, please don’t hesitate to get in touch.
Portfolio
Experience :)
2024 – Present · Senior UI Designer, Forma Digital · London
Leading product design for SaaS clients in fintech and healthtech. Responsible for design strategy, component library ownership, and managing a team of two junior designers. Shipped redesigns of three core products resulting in a 34% improvement in task completion rates.
20242022 – 2024 · UX Designer, Polar Creative Agency · London
End-to-end UX design for e-commerce and mobile app clients. Ran user research workshops, synthesised findings into actionable design decisions, and produced Figma component libraries adopted across the agency. Worked across 8+ client projects simultaneously.
20222021 – 2022 · Junior UI Designer, Bright Labs · London
Produced visual design for web and mobile products at a product studio. Built and maintained a cross-product design system in Figma. Contributed to 12 product launches across consumer and enterprise clients.
20212020 – 2021 · Freelance Designer
Independent brand identity and web design for small businesses, independent retailers, and creative studios in London. Clients included a sustainable fashion label, a recording studio, and an independent bookshop.
20202020 · Design Intern, Wunderman Thompson · London
Supported the creative team on brand refresh projects for FMCG clients. Produced presentation decks, visual explorations, and print-ready artwork under tight agency deadlines.
2020
About
UI/UX designer and creative director with a love of typography, systems thinking, and design that puts people first.
Professional Summary
I am a dedicated marketing professional with a proven track record of delivering successful campaigns by leveraging a diverse range of strategies. My commitment to excellence drives me to continually build upon these experiences, aiming to achieve significant revenue growth and provide outstanding client outcomes.
Currently, I serve as an Digital Marketing Specialist with over four years of experience in optimising websites to enhance search engine rankings, increase organic traffic, and deliver measurable business results. My expertise encompasses comprehensive keyword research, on-page and off-page SEO, technical optimisation, and in-depth performance analysis.
I also extensive experience in social media management. I have successfully developed and executed targeted social media strategies across platforms such as Facebook, Instagram, LinkedIn, and X, resulting in increased brand visibility, higher engagement rates, and improved lead generation. From content creation and scheduling to audience targeting and campaign performance tracking, I ensure each initiative aligns with broader marketing goals and delivers tangible results.
Personal Interests
Outside of work, I enjoy thrifting as I love finding unique fashion pieces and embracing sustainable shopping practices. I also like taking long walks, which help me stay active and clear my mind. Music is a big part of my life, and I'm currently learning to DJ, combining my passion for music with a commitment to continuous personal growth.
Education
BA (Hons) Graphic Design
2017 – 2020
Studied graphic design with a focus on editorial design, type design, and digital interaction. Graduated with First Class Honours. Final project explored accessible wayfinding systems for public transport.
Skills
Design
Tools
Web
Blog
The Power of Whitespace in UI Design
Why negative space is the most underused tool in a designer's arsenal.
How I Approach Every New Client Project
From first brief to final handoff — the five steps I never skip.
Typography Trends Worth Following in 2026
Variable fonts, expressive serifs, and why legibility still wins.
Let's work together
I'm available for freelance and contract work — brand identity, UI/UX design, web design, and creative direction.
I particularly enjoy working with early-stage startups, creative agencies, and independent businesses who care about the details. I'm based in London but work with clients worldwide.
If you have a project in mind, I'd love to hear about it. Drop me a message and I'll get back to you within a couple of days.